It’s that time of year….are you ready to be BOMBARDED by fitness and diet infomercials that come around every January like clockwork?

A few survival tips:

First, the obvious – if it sounds too good to be true…..IT IS!

I call this type of approach toward fitness & weight management “The Magic-Theory.”

The Magic Theory incorporates restricted calorie starvation diets, pills, hypnosis, pre-packaged foods, spot reducing creams and goofy exercise devices.

The Magic Theory approach is appealing because it requires no responsibility. You simply fall into a system and “they” tell you what to do. You don’t even need to think…you just need to suffer.

The system has ALL the answers, but here’s the kicker –  if you fail, well, then it’s your fault because you weren’t a good “dieter.” The magic theory has left millions of people in hopeless despair (and hungry) in their never ending quest to be thin.

Prepare yourself now – you will begin to see ads everywhere claiming their product or service is the answer.

(for just 10 easy payments of $49.95   )

Meanwhile, beneath the clamor of misleading ads, diet gurus and weight loss schemes, the fitness industry has quietly helped millions of people throughout the world achieve long term weight management & fitness success! How? By using common sense!

You see, in my industry we emphasize the PHYSIOLOGICAL aspects of weight management more than the PSYCHOLOGICAL side. Most of us are trained in exercise physiology, nutrition science, or other life sciences related to the physical world.

Don’t fall prey to the physiological attack you are about to endure. There are no shortcuts. Hard work & dedication is the long term solution. And remember – achieving good health is a journey, NOT a destination!